the position Serves as lead team member of the brand team on the businesses they are directly responsible for, ultimately assuring the quality of the strategic and creative products the team produces Displays a proven record of leading a team in innovative ideas, approaches and final work product Acts as a catalyst to the brand team in seeking out new ways to add value to the brand and in identifying future opportunities Has overall responsibility for understanding consumer issues, leveraging insights, writing briefs and conducting briefings on multiple brands Forges strong relationships with high-level marketing clients Creates big ideas and puts them into action and practice for clients Pioneers and utilizes new research methods