Requisition ID 21910BR
Division Instruments
Business Unit World Wide Service
Business Functions Marketing
Business Sub-Functions Brand/Product Marketing
Country United States
State MI
City Kalamazoo
Shift 1st
Job Description In alignment with our Service Business strategic vision, the brand manager will support the growth of the business. The brand manager is responsible for driving brand performance and delivering market and share growth in support of Stryker's vision of becoming the most admired and fastest growing medical technology company. The brand manager will be responsible for the downstream marketing functions including the following areas:
. Brand Management for ProCare products
. Value propositions
. Drives strategic initiatives
. Sales Enablement
. Leads cross-functional launch teams and fosters key relationships with each of the business units
. Responsible for VOC and development of a board of Key Opinion Leaders
. Market segmentation/customer profiling
Education and Experience Requirements/Preferences:
. B.B.A. or B.S. degree (emphasis in marketing or related discipline preferred)
. Bachelor''s degree is required; Master''s of Business Administration or a Master''s degree in Marketing or a related discipline is preferred
. Minimum 4-6 years experience in product/brand marketing, sales, or R&D within medical, pharmaceutical, or other relevant industry
. Demonstrated strength in strategic thinking / market analysis /competitive analysis / consumer behavior
. Fundamental understanding of how to conduct market research
. Strong communication / presentation skills
. Strong customer service orientation
. Strong financial acumen related to conducting ROI, NPV, TCO and other analyses
Percent Travel Required 10%
