Manager, Marketing Planning
Req Number:130298
Location(s): Middleton WI
Responsibilities:
American Girl is one of the nation''s top multi-channel marketers, with direct, retail and a publishing division to serve the American Girl brand and its customers. A wholly-owned subsidiary of Mattel, headquartered in Middleton, Wisconsin, American Girl celebrates girls through our premium quality dolls, books, clothing, and accessories. Come and experience play at American Girl!
We have an opening for a Manager, Marketing Planning who will be responsible for the leadership of the Omni-channel marketing plan development for American Girl.
Responsibilities include:
-Lead cross-channel/sub-brand marketing teams
-Develop annual strategic and tactical plans for key annual initiatives to support brand strategies and revenue objectives
-Develop new thinking and serve as a change agent for new marketing ideas
-Develop the process and team roles to meet brand and channel sales goals
-Develop presentations to synthesize plans based upon the audience
-Lead the completion of initiative results reporting and post-mortem summaries on larger marketing campaigns
-Develop and track total marketing budget and partner with Finance to ensure tracking against company forecasts
Requirements:
-Bachelors degree in Marketing or Business
-7-10 years of experience
-Experience with Omni-channel and multimedia marketing and planning
-Ability to accurately maintain budget and project management in a timely manner
-Ability to simultaneously lead multiple projects and communicate effectively with a variety of audiences
-Ability to make appropriate marketing decision and quickly resolve conflicts
Please apply online at www.americangirl.com
AA/EEO M/F/V/D
Mattel is an Affirmative Action/Equal Opportunity Employer
M/F/V/D
