feedback icon

Thu Feb 1, 2018 - 6 weeks ago

Login or Register to vew

1 Views, 0 Applications

Market Coordinator, NY Metro

Grow your experience interacting with customers and buyers as part of the Tallan Market team for the New York Metro Region. As a Market Coordinator, you will work directly with the Tallan Regional Leader to help plan and execute the market strategy for this Region. We provide industry-leading software technologies and software products for our customers to help them grow new revenue streams and run their businesses more efficiently. This Market Coordinator position is based in our New York office.

The Market Coordinator will manage and coordinate the market for the Tallan Regional Leader. This position will work closely with the Leader to grow business in the Region. This position will focus on four areas:

+ Market Research

+ Competitive research and analysis for similar software solutions or products

+ Target market - identify and research companies in target geographies and verticals. Identify ideal titles for buyers of Tallan's services and products. Gather contact information for these buyers through various tools

+ Advertising and Campaign Management

+ Campaign planning and execution including emails, phone calls, and other communication channels like LinkedIn messaging

+ Social Media content creation and management

+ Paid Search and SEO - including managing ad campaigns on Google and other search engines, measuring ad results and managing the ad budget

+ Optimizing the regional and product messaging, landing pages. Copy editing for all collateral, website, and emails

+ Establish metrics for ads and campaign performance

+ Customer Engagement

+ Lead management, including communication and scheduling with potential customers

+ Product demonstrations and customer meetings - schedule and attend product demos and meetings with potential customers via conference call, webinar, video call, or in-person

+ Create proposals and quotes for potential customers/buyers

+ Route and manage contract documents to buyers and Tallan's legal team

+ Relationship management - manage ongoing relationships with Tallan's customers and identify additional and future project or product opportunities

+ Relationship Management

+ The Market Coordinators are expected to maintain client relationships for on-going business opportunities. This will involve occasional check-in calls and emails and inviting customers/clients to social events or marketing events that we host in their local areas from time to time.

Ideal candidates will have the following qualifications:

+ An undergraduate degree in Marketing or equivalent

+ Previous experience is a plus with any of these areas: marketing, digital marketing, and sales

+ Must be comfortable and interested in new device technologies and new software

+ Experience using a marketing package such as HubSpot, Marketo, or Adobe Marketing Cloud is beneficial

+ Excellent written and oral communication skills

+ Demonstrated ability to manage multiple task with various deadlines and durations

+ Strong computer skills including experience with MS Office, email, and online tools like LinkedIn.

+ Must be willing to travel occasionally to Tallan's other offices or customer locations

+ 2-3 years of Marketing or related experience is ideal

External Company Name: Tallan, Inc.

External Company URL: