1572BR
Title Media Planner
Business Unit Neo
Location New York, NY
Job Description
Media planners (MP) are the day-to-day focal point of the account. The MP is expected to have a complete and unquestioned understanding of their assigned client's media business and overall marketing objectives
The MP is steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client. The position is usually supported by the AMP and reports to at least a Media Supervisor level
Company Profile:
Neo@Ogilvyis the world''s leadingdigital and direct media agency, with more than 650 professionals in 39 offices across 32 countries. We provide a full range of digital and direct media services, including media strategy, planning and buying,search marketing, performance marketing, analytics and technology, mobile marketing, social media marketing, digital out-of-home marketing and others. Our missions is to be the best in class, full-service digital and direct global media network that delivers performance results to our clients'' 360 strategy.
Position Description:
* Day-to-day management of the media plan including oversight of buy recommendations, execution details, budgets/accounting
* Develops analysis that leads to optimization recommendations
* Works with senior management to develop strategies and recommendations for media plans
* Demonstrates close working relationship and integration with account management and traditional planning teams
* Delegation, oversight and training of Asst. Media Planners
· Handle day-to-day client requests and questions
Culture:
We strive to find talent with a passion for the digital world and a consistent desire to learn and grow. We encourage our employees to think outside the box, think ahead and think of reaching beyond job descriptions to discover the path their careers will take. Our culture supports innovation, collaboration and communication. We believe that you can work hard and play hard - and we'll give you the opportunity to do both!
Qualifications:
. 1-3 years of media planning/buying experience, including at least 1 year focused on online/DR (direct response)
. Experience with Comscore, Dart, Atlas, MediaVisor, DSPs, etc
. Good writing and verbal communication skills (including presentation skills)
. Strong analytic skills and ability to relate results to client business objectives
. Knowledge of media tools (ad serving, research) and procedures (both media and inter-department)
. Excellent time management and multi-tasking skills
. Understands the concepts of reach, frequency, frequency management, ROI and latency
· Strong relationships with publisher and technology partners
