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Sat Nov 18, 2017 - 3 weeks ago

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Senior Manager / Manager, Digital Experience, NY

Luxe yarns and a minimalist aesthetic have defined the Vince heritage since the brand's inception in 2002. Designed in California and crafted using innovative fabrications and techniques, Vince infuses urban utility and modern sensibility into signature, luxury fundamentals. From its edited core collection of ultra-soft cashmere knits and cotton tees, Vince has evolved into a global lifestyle brand and destination for both women's and men's apparel and accessories. Vince is headquartered in New York City and operates 41 full-price retail locations, 14 outlet stores and its e-commerce site,

Vince is searching for talent to contribute to the future development of the brand who have passion, creativity, and an entrepreneurial spirit. As a company, we are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, a customer focused culture, a community to "give-back", and competitive pay and benefits.

Position Description:

The Senior Manager / Manager, Digital Experience will lead innovation for the online division, implementing the vision for the current and next generation digital shopping experience. This role will work cross functionally to lead the evolution of Vince's digital experience with the expectation of driving material lift across all KPIs, particularly conversion. Additionally, this role will be responsible for managing the day-to-day processes focused on content development and providing business oversight of all technical integration points within Vince's ecommerce environment. The ideal candidate will be an experienced team leader, with a high level of interactive expertise, who likes to work in a dynamic and highly collaborative work environment.

Organizational Structure:

The Senior Manager / Manager, Digital Experience reports directly to the VP, eCommerce.

+ Oversee shopping experience including key UX site features/functionality, mobile, site merchandising and content management (editorial and promotional messaging), ensuring that all activities are brand-centric, make a measurable impact and are consistent with the overall business / brand strategies

+ Lead and manage the site experience /web content team with focus on building a high performance team who thinks end-to-end and is committed to flawless execution

+ Drive scalable web production processes and workflows that achieve operational efficiency, productivity and effectiveness

+ Manage the day-to-day process and timelines, coordinating with web production and creative teams to ensure launch dates are met

+ Build cross-functional relationships and interact daily with cross-functional partners from Creative, Finance, IT, Marketing, Merchandising, Stores and Supply Chain / Logistics to facilitate, prioritize and troubleshoot Ecommerce activities

+ Attract, retain and develop talent by providing continuous mentoring, learning and development and commitment to common vision and shared values

+ Responsible for building intuitive and engaging experiences that drive the Vince Customers through the conversion funnel by leveraging data to increase conversion

+ Continuously evaluate the customer journey, identifying new UX enhancements, meaningful A/B tests, and integrating new technology / products to increase conversion and elevate KPIs

+ Lead and support complex and diversified portfolio of projects including UI/UX, navigation, path to purchase, multi-channel capabilities, product recommendations and user-generated & social content opportunities to enhance the digital experience

+ Enable the delivery of new editorial experiences that bring the Vince brand to life online, blending content with commerce to build brand equity, deliver fashion relevance and connect storytelling to lifestyle

+ Drive site personalization and segmentation strategy to create relevant, value-added, personal and engaging customer experience that increase engagement, conversion and lifetime value

+ Provide business oversight across technical projects, partners and integration points, driven by the need to exceed the ever-increasing expectations of the Vince Customers in terms of features, performance and service

+ Discover, evaluate, recommend and manage relationships with Ecommerce technology companies to ensure delivery of functionality / services that delivers customer value and lifts KPIs

+ Lead digital experience ideation, to identify new innovative shopping experiences & projects that will drive incremental revenue for Vince, both online and in-stores

+ Lead the development and ongoing maintenance of the product roadmap and own the prioritization of product backlog items

+ Work cross-functionally with internal & external partners to translate business needs into implementation of new features, including (but not limited to) the development of requirements, the testing of proposed solution against said requirements and the continual monitoring of performance once in production

+ Manage the professional services budget for the website

+ Perform other duties as needed/assigned

+ Bachelor's degree in Marketing/Business preferred

+ Minimum 5-6 years Ecommerce experience in a highly dynamic environment; (Salesforce Commerce Cloud experience preferred)

+ Experience using a major analytics platform (Google Analytics experience preferred)

+ Experience providing business oversight in a complex, highly-integrated technical environment

+ Strong leadership, influencing and communication skills with ability to interact, influence and align with all levels of the organization, both internal and external

+ Motivational and strong people manager who leads by example and excels at communication to ensure alignment with all partners, both internal and external

+ Strong project management skills with proven track record of delivering high quality work under tight timelines and within planned budgets

+ Ability to think end-to-end and position complex business solutions with consideration for impact on all relevant business operations as a whole

+ Highly detail-oriented but has a demonstrated ability to multitask in a fast-paced environment

+ Able to act as the Digital Brand Builder in a Multi-Channel Environment

+ Comfortable to be seen as the subject matter expert and able to bring thought leadership to the cross-functional partners

+ Team player with demonstrated ability to work effectively on cross-functional teams

+ Performance driven and results oriented; takes initiative and demonstrates follow through; proven self-starter; Entrepreneurial Spirit with a drive for innovation

+ Strong interest in understanding key industry trends and competitors' digital experiences


The successful candidate will enjoy a competitive compensation package which may include short and/or long term incentives, clothing allowance, and merchandise discount, in addition to base salary and full health and welfare benefits.

Vince strives to maintain a diverse workplace and does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

Vince is an Equal Opportunity Employer and Affirmative Action Employer, M/F/D/V

External Company Name: Vince, LLC