Bayer HealthCare (BHC) makes an important contribution to human and animal health with its innovative products and by researching new therapeutic approaches promoting science for a better life throughout everything that we do. Our Specialty Pharmaceutical business ranks among the top 10 specialty pharmaceutical companies worldwide. Our global research and development is focused in five distinct areas: Diagnostic Imaging, Hematology/Cardiology, Oncology, Specialized Therapeutics, and Women''s Healthcare. As a specialty pharmaceuticals company, we focus our efforts in areas of high unmet medical need and where we can have the most impact. Our Medical Care division consists of Diabetes Care and Radiology and Interventional. The Diabetes Care division is one of the largest blood glucose monitoring businesses in the world, supporting customers in 100 countries. Radiology and Interventional is the world''s leading supplier of contrast agents and injection systems for diagnostic and therapeutic medical procedures. The business also supplies mechanical systems for removing thrombi from blood vessels. Our Consumer Care business is a top competitor in many important product categories including analgesics, cough and cold, and nutritionals. More than 3,000 employees support 14 manufacturing sites in 11 countries dedicated to ensuring the delivery of a secure, high-quality, cost-effective supply of our products around the world. Our Animal Health business in North America is dedicated to making the world a better place for our veterinary customers, their clients, and the animals we all hold dear. Global Launch Team - Alpharadin We offer a wide variety of competitive compensation and benefit programs. In addition to a competitive base salary, you will be eligible for an array of innovative rewards and recognition programs, variable pay and incentive opportunities as well as benefits coverage beginning on your first day of employment. We are committed to helping our employees maintain a healthy balance between their responsibilities at work and home. You will be eligible for paid time off programs, paid company holidays, flexible work options and numerous site conveniences. We are also committed to supporting your professional development through career ladders, training programs, tuition assistance and professional association events.
If you meet the requirements of this unique opportunity, we encourage you to explore how you can make a difference at Bayer by applying now.
To all recruitment agencies: Bayer does not accept unsolicited third party resumes. The primary responsibility of this role, as Deputy Director, Global Strategic Marketing - Radium 223 (Alpharadin), is to manage, plan, and formulate (in an international environment), the market development and product promotion plans, budgets, programs and objectives and prepares worldwide sales forecast for use in accurately estimating product requirements and inventory control.
The incumbent will:
.Manage, review and analyze world-wide marketing results against plans and budgets and recommend marketing procedures to assure/maintain product profitability;
.Recommend product improvements based on product and market performance.
.Manage world-wide sales materials, stimulates creativity for promotion of brand, recommends world-wide packaging and product changes to create maximum sales and distribution of assigned product groups;
.Manage the development and dissemination of information about the brand and provide basic policy, standards and guidelines for communication of such information in worldwide market areas;
.Provide strategic planning to implement long and short- range product management communication and symposia objectives established in the annual plan.
.Continually review and revise the annual plan to identify weaknesses and recommend corrective action to meet or surpass objectives.
.Manage external consultations through the development and implementation of world-wide advertising and promotional activities and promotional programs;
.Makes decisions and recommends innovative product changes as a global member of the GLT;
.Identify and accurately evaluate current and new competitive products and promotional activities in the world wide pharmaceutical marketplace applying this knowledge to realize maximum potential for assigned products and recommending marketing opportunities to country marketing teams.
.Manage brand activities; including preparation, planning and implementation; at global product conventions and conferences in order to assist the promotion of Bayer Oncology and the brand.
The selected candidate is required to possess the following:
.Advance degree (PhD or MBA) plus 5 years phama marketing experience preferred; or BS/BA degree with 8 years pharma marketing experience.
.Experience including: global marketing, launch experience and several years-experience in oncology marketing;
.Experience in the following areas is preferred: product planning, forecasting, market and product evaluation, sales training,product promotion, and an understanding of manufacturing, packaging,advertising, and financial procedures;
.Skills necessary to effectively organize and manage the resources under his/her control. The ability to effectively communicate with marketing and non- marketing managers at all levels. Cooperation and motivation of others are necessary in accomplishing objectivesl;
.A clear understanding as to the overall marketing communication, conventions and symposium programs. Must have knowledge of advertising, promotions, policies and practices within the industry and promotional strategies in order to enhance product marketing;
.Problem solving ability to solve problems in areas of marketing communications which include agency liaison, promotional practices and policies, product packaging and labeling, basic copy surface design, etc. and conventions, conferences and symposia.
*Salary and grade level will be commensurate with experience and/or education level.
